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Namaste

“the divine in me bows to the divine in you.”

My journey with Yoga has been an interesting one.  I have always been interested in Yoga, & see many of my friends posting about the different poses & the benefits it has has on them physically & emotionally.  I understand how the different flows & general relaxation of Yoga can allow stress to melt away; & how it helps your mind & body to get stronger.

When I attended my first ever Yoga class at the gym, I was frustrated with how little I could actually do & felt self-conscious about this fact.  I felt so stiff & the movements felt unnatural – it wasn’t helped by the fact that the instructor kept calling me out & telling me I wasn’t trying hard enough.  I left feeling defeated & was even more confused as to why people loved this practice…

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And then I attended an external class at a birthday event hosted by Hoko.  The emotional release was almost instant, & I found tears spring to my eyes.  I tried a few classes on this day, & it reminded me of the importance of finding a Yoga instructor that has a passion for what they are doing, & simply finding a flow that works for YOU.  I left feeling so relaxed & had such respect for all the Yogis out there.  I also knew this was something I wanted to continue with!

And now I am constantly on the hunt for more goodies that will improve my Yoga experience – & when Yogle was one of the pages recommended for me to follow I was super excited!

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Your name: Jenna Volkwyn
Business name:  Yogle
Social media handles: WebsiteInstagram & Facebook

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Tell me a little more about what you do:  
Having a background in start-up technology marketing, being a keen entrepreneur as well as a self proclaimed fitness addict, it seemed the appropriate time to launch my latest venture- Yogle, which is a complementary combination of the three. Yogle is a yoga towel brand (for now), bringing life to workouts through colour. Launched only in May 2019, it is a vision I am so excited has finally come to life and is now the centre and focus of my every day. Along with the community who have backed this venture from the start, I have had so much fun managing the creative looks of the towels and overseeing the manufacturing to ensure the highest quality materials are being used. Day to day, we are constantly seeking partnerships or collaborations in the industry, supporting those around us and bringing our clients only the best. Local is most certainly always lekker, and we are keen to get our teeth stuck in to what we believe is a very exciting road ahead.


Why do you encourage people to try yoga & adopt this into their lives? 
Oh my gosh, where to start? Yoga not only has physical benefits, including improved
posture, strength building and better blood flow, but anyone who has practiced yoga has felt the mental benefits as well – Feeling a deeper sense of clarity, tranquillity, calmness (due to the breathing techniques it uses) and that feeling of absolute bliss.
For me personally, I like the challenges, both physical and mental that Yoga brings me.

I myself am not an amazing Yogi.
I went to my first Yoga class about a year ago and like most people, found that it generated an unforgettable feeling. It felt to me like all the stress of corporate life and small issues that seemed so big had just disappeared. Yoga was not easy and did not come naturally to me – This is what I loved so much about it. There is no ceiling to reach. There is something new to learn in every class, in every flow and something new to feel in every pose. No class is ever the same and every individual takes something different from the journey. Some feel physical benefits, some emotional and others it is an opportunity to switch off from the world and focus on themselves. You do not need to be good at yoga to feel these emotions and in fact, regardless of where you are, whether beginner or expert, there is still always a new milestone for you to reach or a new pose that you are working towards. It is an ever evolving workout with the world to learn. The accomplishment of finally hitting the pose you have been working so hard on, for months, is what does it for me personally.

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Where did this idea come from?  The more I did Yoga, the more determined I got to be stronger and the more fascinated I became with the industry. I began to try various products and brands, trying to find the right mat, the right towel and the right equipment. Most of the yoga towels I did find were not great quality which causes you to slip off the towel and loose concentration. All the good quality towels I did find, would cost me an arm and a leg. There are some beautiful towels out there, and with the passion I had found for the industry, I wanted to be involved. With that, came my brightly coloured yoga towels which became known as Yogles. I can’t wait for what
is to come, but until then, I am having the time of my life.

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What makes your yoga towels so special:   In one word: Quality. On top of that, our Yoga Towels are brightly coloured and have very vivid patterns on them. This has been done to welcome the emotions that colour brings to us throughout our everyday lives. We want our towels to stand out and bring energy, vibrancy and positivity to a room. They are exceptionally high quality microfiber with non slip silicone dots which will grip into the yoga mat underneath and prevent you from slipping during your practice. They can be popped into the washing machine no problem which is a real win, particularly after a hot yoga session.

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Why a towel rather than a mat:  Our Yogle towels go hand in hand with any Yoga mat. Our towels dimensions are 61cm X 183cm which allows them to cover the mat
entirely. Many yoga fans are finding that the mat alone is not sufficient in grip due to the sweaty surface that it becomes; leaving you slipping and sliding during your workout. Having a towel to grip into the mat and prevent this is essential when performing
yoga, so that you can focus on holding your poses and building the strength without worrying. A yoga towel is also more hygienic, as the moisture is absorbed into the towel (rather than the mat) which is then thrown into the washing machine, ridding it from
all the oils from your skin, dead cells and sweat. It becomes the hygienic barrier between you and the mat you use. A towel is also essential if you do not own your own mat and are relying on using the studio mats – Do you really know where they have been?

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Where can people buy these from:  We are retailing online at the moment, and we ship for free across South Africa.

Quote you live by:  “Don’t over think it”

Anything else you would like to add:  We are always looking for Yogi’s to do shoots with. We are also keen to do marketing collaborations, supporting one another’s brands and growing an even bigger community. In order for our quality to be felt, we are looking to stock in various studios across the country. For any further info or collaboration opportunities, please feel free to reach out.

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Aren’t these simply stunning?

I have my eye on the Fornax Yogle – especially when I see this is described as the most fiercely coloured & vibrant of them all…


 

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