At the beginning of the year TBS Marketing contacted me to ask if I would get involved in a campaign they were running with ellips. I didn’t know too much about them, except that they smelt absolutely divine, but I was excited to learn more and give them a try.

Well, if you haven’t seen my posts on social media already where I have been raving about the products I have been trying, this post is to let you know all about this divine business and the available products. It has helped with my hair loss, and leaves my hair feeling silky soft. They are so easy to use and I always have a few in my handbag for those days when I have forgotten to use one or am battling with flyaway hairs. I didn’t understand the hype around ellips haircare capsules until I tried them for myself, and now I have restocked mine as well as introduced friends to them because I truly do believe in this product and what it can do!

I have been dying to chat to Roxy and let all of you know about this wonderful business, and at last we have managed to make it happen… So keep reading to find out more.


All About ellips

Your name: Roxy Cullinan

Business name: ellips Hair

Social media handles: Website, Instagram and Facebook

3 fun facts about you:

  1. I lived in China – and loved every minute of it!
  2. I love to travel and collect a little bottle of sand from every place I visit. I have them on display in my lounge.
  3. I can make a mean chocolate buttermilk cake with cream cheese icing.

Can you tell me more about ellips: ellips is a range of leave-in Argan oil based treatment capsules, serums, hair masks and a leave-in conditioner. I discovered the product in Bali five years’ ago when I was there on holiday and brought a bunch back as gifts for my family. Everyone fell in love with them and we decided to start importing them as a family business. I’m the creative behind ellips, however, my uncle is the CEO.

What is your personal favourite product from the range: Tough to choose just one, but I love the pink and orange treatment capsules and the pink mask (I use it as a conditioner).

Which product do you think everyone should try: All of them! But the treatment capsules for daily use, and if you have kids, the Milkshake leave-in conditioner is a winner. I have been using it on my girls’ hair since they were a few months old.

Why do you think the Ellips products should be added to everyone’s haircare routine: They really are liquid gold, once you use them you will be hooked. They are affordable and work wonders on your hair – they improve the overall health, reduce frizz and smell amazing. That’s why we call them, ‘Your Hair’s Best Friend’. They are very light treatments, which means they don’t make your hair heavy or oily.

What makes your products so unique: Single-use biodegradable capsules. It’s the perfect amount for the average head of hair so none of the product goes to waste. They are great for travelling – the blister pack is easy to pack – especially if you’re getting a lot of sea and sun!

What are the different products that you stock: 5 variants of hair treatment capsules for all hair types, Cuticle Serum, Ultra Treatment, Milkshake leave-in Conditioner and 3 variants of hair masks.

How can people order from you/purchase these products: The full range is available on our site and Takealot.com. Only the 5 variants of treatment capsules are available at selected Clicks stores.

How do you use the hair vitamins:

  1. Use after shampooing on lightly towel dried hair.
  2. Open the biodegradable capsule and spread the hair treatment on your palms.
  3. Evenly distribute through your hair.
  4. Leave to dry, do not rinse off. Style as normal.

Quote you live by: Everything happens for a reason.

Anything else you want to add: Thanks to everyone for their support of this small business. As a one woman operation (and mom of two little ones), I have learnt so much in the past few years and have met some incredible people along the way. We hope that ellips becomes a part of everyone’s haircare routine. It really is Your Hair’s Best Friend.


Writing this blog was not part of my agreement with TBS Marketing, and it is not something that I was “expected” to do – but I did want to tell all of you about a real product that I really can’t do without. And that product is ellips…

I hope that you will give them a try too. If you have any queries, or want to know which product you should try first, please feel free to pop Roxy a DM through any of their social media channels. She has been so patient with me, and super helpful with which products would work best for my hair concerns.

If you are wanting a quick and easy solution for your hair issues, look no further!


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