Tag: baby

Squishy Tushy

There is currently a lot of drama on social media within the blogger community – and beyond.  I don’t wish to get into it in this post, but I had to mention it, as this is how I first discovered Squishy Tushy.  And this is the reason that I am adding my voice to the #DontShushMe movement here in South Africa.  No longer can I just keep quiet as I see my black friends hurt and judged, or my LGBTQ+ friends marginalized and unable to live freely.  In this day and age, racism and homophobia should not exist, and sadly, it still does.  This movement has made me spend a lot of time looking deep within myself, and realise that by saying nothing, I am adding my voice to those doing the judging.  South African businesses are often not reflecting the beauty of our rainbow nation, and speaking to influencers has reminded me how often the perfect blonde-hair, blue-eyed child is used in advertising campaigns and their mother chosen for brand reviews.  How is that relatable to so much of South Africa? And why are we not speaking up about this?

Nuriyah has had #DontShushMe shirts printed to show support for  this movement, and a portion of the profits are going to be donated to a charity that empowers people of colour.  I ordered one of my own, and then realised that I needed to get to know this strong woman a little more!


Your name: Nuriyah Gallow

Business name: Squishy Tushy

Social media handles: Business – Facebook, Instagram and Website.  Blog – Facebook, Instagram and Website.

What are 3 fun facts about you:
1. I love to create art / DIY.
2. I am a beginner photographer.
3. I love doing things spontaneously, I don’t mind if it wasn’t planned. I love an adventure and am almost always keen. Let’s take a trip!




Tell me a bit more about your business:
I started Squishy Tushy almost 1 year ago when I had my 3rd baby girl, Israh. I am a natural creative, so I felt the need to create. This is how a lot of baby brands are started. The thing I love the most is deciding on designs, having the fabric printed, and then seeing it come to life.
I come from a digital marketing background so another aspect I LOVE is doing marketing campaigns, checking the stats and finding out how I can do better.
We are still very new to the industry so I am still learning as I go. it is not as easy as it looks, especially when you are a one man show like me 🙂 I do EVERYTHING except sew. Even down to building my own website 🙂

Where did the passion for these come from:
From being a mom, a creative soul, and having the need to constantly create.





Tell me about your #DontShushMeShirt:
There are very important conversations going on on social media at the moment. This hashtag was used by a group of mommy bloggers. To show my solidarity I decided to create these tee’s. This is not the first time I did this. In March when another local brand made obscene posts about Jews, I created a tee that reads “regretively” as they used this word accidentally. I am donating the profit from those tees to the holocaust centre here in CT.
With the don’t shush me tees, R50 from each tee will go to a POC charity which will be determined by the mommy bloggers. I love advocating for those who need a voice so even though it has nothing to do with baby clothing, I have the fully functioning ecommerce website and I have the tools to make these tees (yes I cut and press the designs myself), so why not? I have no problem using my platform and voice to help the next person. We are also busy with GBV tees for another NGO, as well as make tees for Milk Matters and R50 of each sale goes to the preemie babas. Ok, I totally went off track but it is all relative.

What is your personal favourite product:
Definitely the rib rompers as well as the printed zip onesies.






What have been your most popular products:
The rib rompers and fox track sets / bunny track sets.

What makes your products different to those you can buy in a chain store:
You won’t find these exact prints anywhere else. The rib rompers also have a very specific look and feel

Where can people purchase these from:

Why do you encourage people to support small businesses:
So that we can keep the economy growing. If you support small businesses, you are literally helping keep food in the tummies of people in this country.





Quote you live by:
It’s better to be kind than to be right. 🙂
Always be willing to help others even if it does not benefit you!

Anything else you want to add:
If you own a small business and you think you aren’t getting anywhere, please don’t give up. It takes extreme hard work, long days, long nights, loads of planning and the list goes on! 🙂



I am so thrilled that I discovered Nuriyah, and know that I will continue to learn from her every single day.  Her baby clothing is absolutely adorable, and so on trend – I am sure that many of you will fall in love with it too, and want pieces for yourself or family members.

And please, if you don’t have kids, consider supporting her through the sale of her statement tees that really are making a difference in the lives of so many.  This woman has an amazingly beautiful heart, and deserves all the love and kindness in the world.


Signing Baby

I have got to know Gaelyn over the years through social media – we met through a group and got chatting as we were experiencing similar struggles and just clicked with our similar personalities and Gae’s big heart.  She is someone that I turn to when I need some encouragement and I absolutely love seeing her 2 miracles growing up and getting cuter by the day.

Gae’s business is one that I really feel is so wonderful, and so necessary.  When I was really sick and couldn’t speak, I used to get so upset at not being able to express my emotions or get my point across – so I can only imagine how young children must feel when they can’t even deal with this frustration.  Many of my friends and people I follow on social media have young children, and I see their posts about trying to make sense of what their child is asking for or babbling about – perhaps this could be the answer for you!


Your Name: Gaelyn Cokayne

Business Name: Signing Baby

Social Media Handles: Instagram and Signing Baby SA on Facebook

Tell me a little more about you – who is the person behind the brand: I am a mom to three beautiful daughters, a teenager, a toddler and a newborn, and being their mom is my biggest privilege and blessing in life! I am happily married and live in a small mining town in rural Zambia with our rescue dogs. I love rainbows, reading, travel, and long bubble baths with a treat.

“(Yes, I will happily eat a cupcake in the bath!)”



Please tell me a bit more about Signing Baby: Signing Baby teaches parents how to use baby sign language to communicate with their babies, before they are even able to talk. The physical and mental development needed for speech happens around 12-18 months, with most children starting to talk around 2 years old. Baby sign language is a tool which allows babies to communicate their needs long before they are able to actually speak, as the neurological pathways and physiological development for signing starts to develop around 6 months of age. This means that parents can learn to communicate effectively with their babies from just 6 months old! Imagine your baby being able to tell you when they were hungry, cold, tired or sore? Signing Baby teaches you and your baby how to do just that!

Where did the idea for this come from: My mom has been a baby sign language instructor for many years, and taught workshops in Durban. After experiencing the amazing benefits of signing with my daughter Stevie, I decided that more parents need to know about it so that they too can sign with their babies. I offered to purchase the business from her, and take it digital, so that it was more accessible for parents worldwide. I absolutely loved being able to talk with my daughter from such a young age, it truly brought me so much joy and I knew that I wanted to share that joy with parents everywhere!


Who would benefit from getting your products: Any parents with children who are not yet talking, any parents of children with special needs or speech or development delays (there has been great success with children born with down syndrome using signing while they learn to talk.) It also makes a lovely baby shower gift for your expectant friends.

How can people purchase products from you: I sell an ebook at www.signingbaby.co.za and you can easily buy the book there. It includes all the information you’ll need about signing, including why it’s so beneficial, how to sign effectively, and a dictionary of 100 signs.

I see you are running a special currently – please tell me more: The special recently ended, but I’ve created a code for your readers to purchase it at 20% off – just add flowercrowns20 when you check out!

Why did you decide to teach your girls to sign: I had seen the success my mom had had from teaching children over the years, she owns a play school and all her little learners were taught signing. My sisters also signed with their children and there was no doubt in my mind that signing changes your whole experience of patenting a young baby and toddler. I loved how much closer the children were to their parents, they built up a new level of trust because they knew their parents “heard them” when they shared their needs. There were fewer tantrums (from moms and babes) because the child could ask for what they needed instead of relying on screaming and crying. I knew that I wanted that for my family too.



Any interesting facts about signing that you would like to include: Numerous studies show that children who sign as babies, have higher IQ’s and EQ’s, a larger vocabulary, and more confidence as they grow up. They show greater empathy to others because of their advanced communication skills. They talk at a younger age, and are generally happier and more content children.

Quote you live by: “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humour, and some style.” Maya Angelou


Anything else you want to add: I wish I could show you a glimpse into your future once you start signing with your baby. If you knew just how much happiness it would bring you, and how much pride and satisfaction, you wouldn’t hesitate in starting. I guess you will just have to trust me.


You guys, I am so excited about this! And so grateful to Gae offering all of you a 20% discount on her Signing Baby ebook.  You can see the passion she has for what she is doing, and the fact that she has experienced the benefits of signing herself makes this even more special.

Honestly, I feel this would make a great baby shower gift or even a first birthday surprise.  It will benefit both the child and parents, and lead to a happier home with better communication.

Have a wonderful week ahead, and please share this with your friends who may benefit from this.  Let’s support local businesses – especially during this difficult time of lockdown.



I am super excited about this business – especially coz a special friend is expecting her rainbow baby, & I have been on the hunt for special gift ideas.  When I saw all of these creations, I was drawn into a deep, dark rabbit hole & went back to the very beginning of their social media posts – & there was nothing that I didn’t like!

I always prefer to buy baby shower gifts from small businesses & find that which you can’t get from any store at the mall – I have been surprised too often with gifting exactly the same outfit/item as someone else…

Your name: Michelle Goosen

Business name: Mayalief


Social media handles: InstagramFacebookWebsiteemail & Pinterest

Tell me a bit more about your business:  Mayalief started about 3 years ago. I just had my firstborn Maya and another startup function venue has come to a halt after I had already quit my job as a chef. I decided to be a stay-at-home-mom, but while doing so using some crafts to bring in a income. We (then my sis was still here, she helped me a bunch with design work and moral/physical support, she is now in NZ but she is still a very important part when it comes to the paperstock and the completion of design work) started at markets and on Facebook with fabric decor/dolls, within the first year we connected with larger markets eg: Flair and Tierlantynkies. We where also asked to collab with bloggers and other makers and soon things just started moving very fast. There was a large gap in our local market for scripture pieces and more importantly Modern Afrikaans goodies, and once word got out we just grew and grew. Ideas kept on rolling in- some we have let go of eg. our speel-leer goodies and other we are now known for eg. journals and scripture blankets. We have probably been online for just over two years now. I would never imagined this little ‘craft’ to become such a absolute dream project.


Where did the idea to start this business come from:  My sister in-law dragged me to a baby market in-search for some inspiration. Most of the morning all she told me was ‘you can totally make this stuff’ and I guess that stuck. I started instagramming and came across some amazing handmade dolls that I had a go at. Monochrome nurseries just started getting all the hype and I used and old hobby – screenprinting to start making scatters, duvet sets etc. Throughout the journey I was inspired by international makers, beautiful minimalistic products that our market needed and also Afrikaans people wanted in their mother tongue.

What makes your baby/pregnancy journals stand out:  Our journals are very different from the universal books you can buy in store. They are minimalistic with a black and white design. They also do not have and pictures of other random babies in and also no drawing of little bunnies or animals. Obvs they also come in English and Afrikaans.
After bringing out a classic journal we have received numerous requests for journals suitable for a variety of family structures and dynamics. In response, we have designed our Minimalistic Square Baby Journal. With no references to pregnancy, baby’s birth story, titles such as ‘mom’ and ‘dad’, pronouns such as ‘us’ or ‘we’, or religious holidays – this baby journal is suitable for most, if not all, modern day families.
Our pregnancy journal is very dear to me. My sister and I put a lot of work and planning into this one. This journal is almost like a 40 week diary touching a bunch of subjects that an expecting mother might find intimidating but needs to think and work through.


Why do you encourage people to support local:
There is a lot of love and talent in SA, other makers that also strive to bring you the best. When we support (this can be anything- a sale, a like, a comment, an idea, a collab) local you encourage a maker to become more and do more and be better. Keeping local means you build their business, you add to their families needs, you find shortcoming in the local market to build on or bring to attention, share ideas and suppliers with fellow makers you get to meet at markets and through sharing you build more small businesses and local families up.

It’s not just about a sale, its about being a part of a small sustainable community. I really do believe that we rise by lifting others. Giving meaning and purpose to someone else’s creation can make you feel good and whole. Knowing that, I as maker and you as a client, contributed to the small act of making someone else’s day should be the essence of community. Isn’t it so fulfilling to find another person with the same leather sandals as you that you both bought at this small weird looking shop by the same person who made them with his hands. Already you feel connected with each other only because you know the same person who told you the same detailed story about how he makes them, you both met his great dane and was offered coffee from the same cup and you contributed with your own sale to his big dream in that weird looking shop. This is life, small connections that can only be obtained through intertwined communities, small businesses and supporting local.


Why do you think your creations would make special baby shower/birthday gifts:  The journals speak for themselves and I often get mails with mamas having them very high on their wishlist.
The other goodies are very unique like the blankets, some pieces are not just a scriptures but poetic words that often bring people to swallow away a ‘knop in die keel’ at markets. Other items are hand embroidered making each one unique.
Another part that of Mayalief that makes us stand out is that just about everything can be personalised, making a blanket or a baby cover not just a tool but also a keepsake.

What are your favorite products:  Gosh… probably the bunnies, cause I hand embroider them I leave that special touch on them, but that really goes for anything, cause I also screen print everything by hand and there is no feeling like lifting a frame to a perfect print. Then again the personalised drawing are very unique to me too, and I love getting photos and working towards the final simple posters… Sorry there really isn’t just one answer, if you give me enough time I’ll tell you a special detail of every product hence the reason it is still part of Mayalief.


Do you do custom products:  I personalise a bunch of goodies. Custom orders I can do, but it is not something I advertise as people do not always understand the financial impact something like this makes one a product and a business. Then often people decide to rather opt for an existing product of scripture piece.

Quote you live by:  I’m inspired by a bunch of quotes and saying. But I suppose this can sum up life for me : LIVE LOVE


What do you guys think of these gorgeous products?

And to the mums out there, do you wish something like this had been around when you were pregnant or your kids were little?

I can’t decide what I should get my friend, so would really appreciate your input & advice!

Thank you so much Michelle for your love, passion, & absolute zest for life!  It was a joy getting to know you better & I can’t wait to spoil my friends with goodies from Mayalief.


Brainy Baby

Yes, I am attending another baby shower very very soon!  SO again, I was on the hunt for something unique…  I have my few local businesses that I return to time after time, but I do enjoy finding some new things that I absolutely love & I am sure that my friends will as well.

I have read so much about the benefits of black & white for baby, & often gift little zebras from the RareBear Project or other fun finds that are black & white – along with adorable outfits & really anything else I can find that speaks to me for the parents-to-be.  Then when I saw these gorgeous products from Brainy Baby I knew I had to place an order & reach out to them to see if I could find out a little more about their business.  So, read on if you are as excited as I am…


Your name:  Lara-Anne Derbyshire

Business name:  Brainy Baby Development

Social media handles:  Facebook & Instagram

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Tell me a bit more about what you do:  I am a designer and brand strategist and work at an ad agency. I have my BTech Degree in Graphic Design and my BA Honours Degree in Psychology. In-between, I have done a number of short courses and aim to do at least one each year as I really believe strongly in life-long education and continually up-skilling yourself. And of course, I do love learning new things.

How did you get started & come up with this concept:  I find myself always trying to solve problems or challenges and having completed my psychology studies, which included early childhood development, and understanding the importance of developing your mind & ensuring you stimulate the mind and practise good mental health even as an adult, I further realised that many new moms were not fully aware of the importance of infant visual stimulation from birth and what they needed to expose their little ones to or how. So, naturally I wanted to use my knowledge and my skills to create something beautiful, practical and something that would educate and provide a platform for sharable knowledge. Brainy baby became the creative outlet for that problem solving and the desire to design something for good practical use.


So, putting design, practicality and psychology together and the idea of brainy baby was born. I put the brainy baby logo into the design of the cloth as I love the idea that this simple name in itself would tell people that this is for your child’s brain development – and the education would take it’s own course from there. This journey has been rather unsuspecting yet wonderful in how it has just grown. I had just five brainy baby visual stimulation cloths made up in March 2018 and the only reason I made 5 was for cost effectiveness – I didn’t really think that I was going to make any more and I was just going to give them to friends that were having little ones at the time – I just needed to get the idea out if my system … but when I got that first cloth I just got so excited and a couple of my friends saw them and thought it was a really good idea and so I started designing packaging that would show and describe the benefits of this as a “real” product and I then created an instagram page and one by one people started enquiring and giving really positive feedback and before I really realised it I had a brand on my hands 😊 From there is has grown, as has the range of products that I have added as the ideas have come.


Why is black & white so important for babies:  Newborn babies are born with retinas that are not fully developed. Your retina helps you differentiate colour in the world around you, but a baby’s brand new retina can only detect high contrasts between black and white, or light and dark objects. While adults can distinguish the differences between hundreds of different shades and colours, a newborn baby can only distinguish between stark contrasts such as black & white. This critical phase is from around 0-5 months old, before they are able to start seeing other colours and identify other visual stimulus.

Babies crave input to stimulate their brain development and the brain builds itself by forming connections. Of all the five senses, vision takes the longest to develop but it also has the highest impact on the brain. The more visual stimulation your baby receives…the more her neural network will expand and connect. A well connected brains result in a brainy baby! With continual stimulation, your baby’s retina, optical nerve, and visual parts of the brain will thrive from the use of the Brainy Baby Stimulation Cloth’s high contrast visuals.

Research shows that this type of infant stimulation will help calm and soothe your baby as well as increase concentration skills, enhance natural curiosity and stimulate the creation of brain cell connections.

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What are the different products that you sell:
The Brainy Baby Visual Stimulation Cloth
The Brainy Baby Tiny Taglet
The Brainy Baby Dinky Dangles
The Brainy Baby Mama Planner
The Brainy Baby Mama & Papa Personalised Mugs

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What is the most popular product:  The Original Brainy Baby Visual Stimulation Cloth

How can people order from you:  Just send a direct message and via any of the platforms below & I will respond with all the info you need.
WhatsApp: 0723914603
Email: brainybabydevelopment@gmail.com
Brainy Baby ships to all major centres around South Africa within approximately 2-3 working days.


Why would you recommend these as a gift for a baby shower:  Brainy Baby is such a lovely gift to give a mama-to-be as it’s something unique and focuses on development, which is not always easy to find in terms of an affordable & extremely useful gift for a newborn. Moms also love its trendy design and that as cute as it looks, it is equally practical in that it can be used anywhere, folds up easily to take anywhere, can’t break, can be washed and the soft cloth it’s made from means it acts as a soothing sensory blankie too – so the new baba will get months and months of use out of this brainy little gift! It’s one of those must have items…

Why do you encourage people to support local:  We have SO much to offer here in South Africa in terms of brilliant and creative products out there & it’s wonderful to be able to support these brands and small businesses that are built and fuelled by passion and purpose.

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Quote you live by:  Don’t be afraid to just try… and use the God-given talents you have been blessed with because they will give your life real purpose and joy.

I placed an order as a gift for the next baby shower & when it arrived I immediately removed it from the packaging & had a look at the actual product for myself, but feel it running between my fingers.  And I adore it!  It is a great idea, & I hope it will be treasured by the family when they receive it.

Next time you are looking for a unique gift for a baby shower, or even for yourself, please pop over to Brainy Baby’s social media & have a look for yourself.  They are just fab!


With Love Baby

One of the very first friends I made in Joburg had her baby shower this past week.  I always love to give gifts that I am sure nobody else would think of & find little gems that fit the personality of the parents.  My friend is one of those super organised people – she always arrives at meetings with her daily planner, weekly planner, & diary.  She makes notes of everything, & always manages to stay on top of everything that comes her way.  This is going to be her first baby, & I wanted to find her something that would ease the stress & would suit her A-type personality.

When I saw a post that Jislaaik! had one of these gorgeous baby journals, I felt like I had hit the jackpot! I have never seen anything quite like it, & the whole concept intrigued me.  Along with all her other locally-made gifts (including from SillyBilly, The Curious Kitten & a vendor at The Field Market), I was excited to add this to the gift bag & present it to Shevaun.


I received such great service, fast delivery & knew that I had to share this gem with all of you!

Your name: Cherralle


Business name: With Love Baby SA


Social media handles: Instagram and Facebook

How did you come up with this idea:  I am a mom of two girls based in Johannesburg and a tiny bit crazy over stationery. I created the With Love Baby Journal in 2018 partly because of aforementioned obsession! Seriously though, being a mom is chaotic and through implementing small habits we can be intentional about our family lifestyle.

I feel that as a person who aims to be organised in my work life, when I had my babies it made sense to bring some organisation to our family life.

I am always looking for tools to help me stay on top of things and when I had my children I wanted to add routine to our lives. With my first born I pretty much made my own template pages and had it printed and bound at Post net.
I was prompted to create the Journal when my second born was a baby, as I could not find what I was looking for in SA. I needed a book that was beautiful, practical and simple to keep track of my little one’s routine over a 5 – 6 month period at a time.
I know there is an ‘app’ for everything but it simply did not work for me.


What does your journal track:  The With Love Baby Journal provides a snapshot of your baby’s daily routine. The Journal tracks feeds, sleeps, milestones, literally everything that a mom wants to keep track of for her and her baby. The Journal is also designed for the village it takes to raise your child. Therefore granny or your nanny can (and must) also use it.

Why would you recommend them for new parents:  Having a new baby is overwhelming but staying on top of your baby’s daily routine does not need to be. It can be simplified by the basic act of writing it down and then carrying on to focus what you as a mom need to. You special bonding time with your little baby.
You have so many things to remember and think about when you bring home your baby (feeds, pumping, sleeping, etc.) By using the Journal you take care of that and only FOCUS on yourself and caring for your baby.


What is your favourite part of the journal:  My favourite part if the daily journal pages. You can capture your baby’s whole day, and add notes, comments, whatever you need to. At the end of the day you can see how your baby’s day went.
– This was important at the newborn stage as I would often lose track of what happened (mommy brain!).
– Keeping track became imperative when I returned to work from maternity leave, as my nanny could write down the routine. When I returned from work I was fully in the loop of how my baby’s day went.
– Now I have these journals from when my little ones were babies and it really makes beautiful keepsakes. I love going back and paging through my daughters tracker journals.


Why do you love being a mom:  My favourite part about being a mom is that my daughters make me want to be a better person. I know it sounds so cliche but I am always reflecting on this. When I am not feeling good or having a bad time, I always think of what example I am setting for them and it makes me do better and be better.


What were some of the toughest parts of being a new mom:  For me, it was learning that I am not in control of everything and that motherhood is NOT perfect and never will be. I can implement little routines and structures but it will never be perfect and THAT IS OKAY.

How can people order these journals, & how much are they:  The With Love Baby Journals can be ordered directly on our website.
They are R 330 each. I do partner with three online stockists whose details are also listed on the site.

Quote you live by:  There is no way to be a perfect mother. But a million ways to be a good one.

Anything else you want to add:  I would love it if you guys would follow me on Instagram as I love engaging there on a daily basis.

Also , These books are designed, printed and bound in South Africa.


Don’t you absolutely adore these?  I think every new mum should make use of this tracking journal & it is such a great baby shower gift – especially for those super organised mums, or those that are going to be returning to work & getting some help with their little miracle.

Cheralle, I really hope that your business continues to go from strength to strength.  I have loved getting to know you a little better & appreciate all the time & effort you put into your beautiful business.


Moo Cachoo

As I am sure you know by now, finding hidden gems of South African greatness is something that makes me very happy!  Somehow many of these seem to be baby/kids goods, even though I am not a mother myself.  I don’t know if it is the Facebook & Instagram algorithms that are seeing how much I love unicorns or the interest I have shown in similar businesses, but I am not complaining.  Many of my friends are parents, or soon-to-be-parents, & there is nothing I love more than being that “aunty” that can spoil them rotten with special gifts that nobody else has.

When Moo Cachoo came up on my recommended pages, I was immediately drawn into their whole vibe & the products that they have available.  They are just so unique, beautiful & trendy – whilst still serving a definite purpose & use.

Your name: Megan Pretto
Business name – Moo Cachoo
What do you do – I am the director/owner of Moo Cachoo. (I also do pretty much all the behind the scenes running of the business too!)
How long have you been doing this for – 4 and a half years ( since the birth of my first daughter – she was the inspiration behind it)
Why do you love what you do – it’s such a wonderful industry, and I love being able to be creative as well as balance my time to be flexible to be with my daughters too.
What makes you stand out – the products we make have been tested out by me during my motherhood journey and are both practical and beautiful
Why do you encourage people to support local – you are helping support a mom, a family and a dream. I have employed 2 female mothers who are my seamstresses so it goes much further than just me!
Where are you based – we are based in Honeydew, JHB. (But we can courier nationwide)
How can people get hold of you – email megan@moocachoo.co.za or 0827677473
Do you take special orders for unique items – YES we love custom orders!
What are your most popular items – we are well know for our car chair covers and definitely our Hanging tent canopies!
Social media handlesFacebook / Instagram / Pinterest / Website
Quote you live by – Love the life you live and live the life you love!
Anything else you want to add – We are launching Moo Cachoo’s sister company Smoochee soon – watch out for it!!!

Don’t these products make you so excited?  Aren’t they just stunning?

Please remember to support local wherever possible.  We have such beautiful talent here, & the quality is always something that makes me even more passionate about supporting small businesses.  We can all do our bit!

The Curious Kitten

With 2 ladies at my work expecting their own little miracles, babies are definitely on the brain!  I have always much preferred supporting a small business & getting something special for baby showers, although can’t resist popping into the chain stores for a few cute little outfits!

While exploring the world of social media, I came across this great little business that makes the most gorgeous custom baby mobiles & toys.  Her images immediately drew me in & I knew that I had to order some of these goodies for my friends.


Your name: Kim du Plessis

Business name: The Curious Kitten

Social media handles: InstagramFacebook

Tell me a bit more about what you do:  I create mostly hand sewn baby décor items. I have recently dusted of my sewing machine as well to combine the two to create items.


When did you start & what made you want to start this business:  I started in January this year. I made mobiles before as gifts for my friends who encouraged me to start this. It has been so much fun and I have surpassed my expectations of what I thought would come from it.

What did you do before this:  It is a part-time hobby business. My day job is as a scientist in the food industry.

Do you do custom pieces:  YES!! I am not a fan of repeating the same item and love a new challenge! So custom orders are most welcome and encouraged.

What are some of your most popular pieces:  Woodlands and llama themed orders as well as baby gyms and dangles.


Can people still order from you for Christmas:  Currently I am a bit busy so will not be taking new orders but orders can be placed for shipping in January.

How do people place an order with you:  They can email me or send a message via IG or Facebook.

Why do you encourage people to support local:  Local small businesses form out of a passion for their trade. To support that makes for a happy a passionate individual (which is good for society) and creates the opportunity for the business to grow and thus lead to potential job creation.

Quote you live by:  If you cannot do great things, do small things in a great way. – Napoleon Hill

Don’t you think that her creations are absolutely gorgeous?  They will fit in with any theme & truly be the finishing touch in any baby room (or even a small child’s room really).  I will show you pics of what I have ordered when they arrive & my friend who is receiving them – just have to keep it under wraps until then…  But boy oh boy am I super excited to see how these come out!

Please remember to support local.  I just love Kim & her majestic designs!  There are so many different creations & themes that I honestly can’t tell you which is my favourite – although of course the unicorn is right up there for me.


Ella and Jo

When looking for clothing for your precious miracles, don’t you love finding handmade items that are unique & beautiful?  Don’t you love knowing that these have been designed by a fellow parent & that they come from a place of passion for only the very best for your mini-me?

I know that when I have a child this is what I will look for, & that when I am getting something special for a friend’s little one, this is what I love to find!  I was so thrilled to discover Ella & Jo, & as I found out more about why she started this business, & why she loves what she does, I knew that she deserves all our love & support.

Your name: Kelsea Jade Versfeld

Business name: Ella & Jo

Social media handles: FacebookInstagram
Website to be launching very soon!

More about what you do: I am 24 years old turning 25 in January.
I am almost 7 months pregnant with a little girl due on the 3rd January. Still working hard as ever running Ella & Jo and also working a half day job in Real Estates
(For Ella & Jo I do everything myself from pattern making, garment making, fabric buying, thread cutting, invoicing, liaising with clients, packaging and arranging daily deliveries).
I have recently gotten sales marketing agents on board and also 1 lady to assist me with sewing once or twice a week and 1 lady to assist with the crocheting of our new rugs to be launched very soon).

Why did you decide to start a children’s clothing brand: I became interested in sewing at the age 6 years old as my mom used to make clothing for my brothers and I. My mom and I always used to comment on baby clothing when we were at the shops and suggest better idea’s. (She is a very huge inspiration to me).
At the Age of 6 I was begging to sew by myself but my mom always bought me plastic sewing machine toy and tools instead.
At the age of 9 is when I actually started sewing my own dolls clothes and odd projects on my own with her machine and also by hand.

What makes your goodies different to others: All the Ella & Jo products are uniquely designed by me and made by me too..
You will not find our garments anywhere else.
What is also new is our hand made printing that we have recently started.
Our items are all hand made and a lot of time and effort is put into each garment.

Who taught you to sew: My mom – as I got older I got better than her though and now she asks me to take in and adjust her items when needed. 🙂

How can people order from you: Our website is to be launched in the next month or two. In the meantime if people are wanting to place an order they can email us on ellaandjokids@gmail.com or comment or inbox our Facebook page or Instagram feed.
We are stocked in a few boutiques and stores and are branching out to Vredendal JHB slowly and Ballito Durban next week.

What is your favourite product: I don’t really have one favourite, I have a few…
Aurora Jumper
New Summer frilly bloomer and my hand made print inspired for my little daughter for her summer closet.
Our boys car “daddys little classic vest” Which was hand drawn by my brother especially for the Ella & Jo range. (The first one to wear the item was his 3 year old son – Who mom and I now help take care of).

Quote you live by: Work Hard, Dream Big, Stay Humble.
(My brother that has just passed away less than a year ago – This is the message he left for me on our kitchen chalk board so it is now what I follow and I wont give up pursuing my dreams)41871726_1741392385982793_8599407889695637504_n

Anything else you want to add:  Starting up a business is extremely hard especially when doing it all by yourself. (started up with no funds or investors).
It can be completely challenging/ frustrating and lots of late nights and hard hard work! Luckily I have a loving and very supportive partner that understands the late night hours I put in and having to sacrifice most weekends by working.
Main key is to never let anyone run you down, never give up and keep pushing for your dream because you can make it happen!
Hard work, Dedication, Motivation and Persistence.

Of course the unicorn cushions are my absolute favourite, but I know that if I had a child of my own to love & spoil then I wouldn’t be able to choose what I love the most.  I love how these are proper little kids clothing & decor, & they truly make me so happy just to look at!

Wishing you all the very best Kelsea, & we can’t wait to see pics of your little girl when she arrives 🙂


When I was told about Koosh-uhn by a friend of mine & I spotted their new fabric unicorn I was overly excited & immediately popped over to their website to get lost in their products & beauty.


Isn’t she absolutely stunning?  These handmade toys are all so special & can be made in a variety of different fabrics to suit your specific needs/wants/decor.  So of course the one I am getting is pink floral…  I feel like it has such a cute little personality & is a definite much-needed addition to my collection!

Business name: Koosh-uhn

Social Media Handles: Facebook & Instagram

What do you do: Koosh-uhn is an online store that designs and creates products for little ones, homes and special occasions.

What are some of the different products you sell: Braided cot bumpers, Knotted ball cushions, Keepsake soft toys, Playmats, cut out milestone words…

Why do you think homemade is so important: SO much love goes into homemade products. When you buy homemade products you are buying into someones dream of having their own business. We have amazing talent in South Africa and it’s awesome to support them.

What is your most popular product: Braided Cot bumpers

Do you do custom pieces: Definitely!

How can people order from you: We have an online store where you can place orders or you are more than welcome to mail me at hello@koosh-uhn.co.za

Quote you live by: Be the person you want to have in your life

Don’t these products make you all giddy inside?  I know that this will definitely be someone that I will be in contact with for all my friends’ babyshowers & kids birthday parties.

Please remember to support local where possible & truly treasure handmade goodies that will last for a lifetime!IMG_4839

Fox & Moon

Whilst on my hunt for more unicorns made in South Africa, I knew I had found an absolute gem when I came across Fox & Moon!  They have the most gorgeous decor items, & these are all locally produced.  Their company is based in Cape Town, but they deliver throughout South Africa.


Your names: Amanda and Cindy

Business name: Fox and Moon18881827_779077298935379_6410379644162047235_n

When did you start: 2010

How did this business start: Amanda started the company shortly after the birth of her firstborn, having studied fashion design and having a passion for interior design, Fox and Moon was started. Cindy shortly joined forces bringing her Business Analyst qualifications on board making Fox and Moon a success it is.

How did you come up with your name: We originally were called “The Tickled Pink Fox” giving tribute to Amanda’s two daughters and her love for pink. We decided in 2013 for a name change to be more unisex and Fox and Moon came to life. Keeping the Fox from the original name and then adding moon to still give a nod to Amanda’s daughters who always said: I love you to the moon and back!IMG_4548

What products do you make: We make everything from cot duvets to chairs and general kids decor items

Why do you love what you do: Design is in our blood. Both Cindy and Amanda have a design background and designing for children has been by far the most rewarding job in the world… and fun too!

What are your most popular items: Our Unicorn designs and our cactus range are by far the top sellers.DSC_7229

Social media handles: Instagram & Facebook

How can people order from you: From our online store

Tell me a bit more about the show you are going to: We are going to Kamers which is a show that is done twice a year all over the country. The reason why we choose this show above any other show is that only local designers (made in SA) are allowed to exhibit, allowing us to showcase our gorgeous products at a fair price without having to compete with the diluted Chinese products many other stalls sell.DSC_7310-Edit

Can people order customized items: At this point in time we don’t allow customize items.

Quote you live by: Live with passion and be fearless!

Don’t you just love this company & what these ladies stand for?  I know when I chatted to them a bit more I fell even more in love with them, & Fox & Moon.  I will definitely be purchasing from them going forward – & such great gift ideas for baby showers & birthday parties!

My unicorn goodies should be arriving soon so keep an eye on my social media to see these beauties – poor husband has no idea that the unicorns have taken over our lives…



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