I have been LOVING experimenting with new makeup, and recently I saw a post from Marie on one of the Facebook groups I am part of, and I was instantly drawn to her charismatic personality as well as her gorgeous makeup that she has created. She has just launched a new eyeshadow palette, and it has given me all the feels – I can’t wait to get my hands on it (as well as everything else on her website!), and I am sure that you will feel the same when you see the beauty that is MlsBeauty!
Your name: Marie-Louise but I prefer Marie
Business name: Mlsbeauty (Marie-Louise’s Beauty lol), boring I know.
Tell me a little more about your business: I first started as a makeup artist about 7 years ago. I’ve always been inspired by American and British makeup artists and brands and always tried to import products from these countries. I saw the need to bring diversity in terms of makeup in SA and launched my cosmetics line 2 years ago.
How long have you been doing makeup for: About 7 years ago. I was looking for a simple eyebrow tutorial on YouTube and became hooked.
Why does makeup make you so happy: It’s a refuge for me. When I’m upset I grab a brush and just go with the flow. When things fall into place I’m suddenly in a good mood.
What pushed you to start your own makeup line: The need of diversity in the South African Beauty Market.
What is your personal favourite item from your range: Can I pick 2? Cause they are really good. The Black Magic Palette and the Matte Lipstick in Negra, it’s a warm chocolate brown, I mix it with different lipsticks from the range.
What have been your most popular items: The Matte lipsticks, so far. But there’s a growing interest for the Black Magic Palette. The Black Magic is pretty versatile in colours but is still a neutral palette. I didn’t want to create a palette full of brown shades only, we needed a palette that’s lively, magical but still wearable.
How much do you charge for makeup application: My makeup rates start from R550.
I see you do makeup lessons too – how can people book with you: People can contact me through emails, DM or WhatsApp. I’m working on a bookings section on my website.
How can people order items from you: I have all my items on my website, easy, fast and secure website.
What makes your makeup brand so different to others: Inclusivity in every sense of the word. I wanted to create a brand that caters to everyone and where everyone can identify themselves.
Quote you live by: Enhancing the Beauty that already exists. Because that’s the sole purpose of makeup.
Marie, thank you so much for allowing me to interview you! Your products are absolutely gorgeous, and so are you. I love that your products are inspired by Africa, for Africans.
Marie is also currently running a 15% discount on her Black Magic Palette when you use the code WOMEN, so it is under R250 for a really versatile, gorgeous eyeshadow palette. Please support this wonderful lady, and share her great products with all your friends.
I can’t even tell you when I discovered Chick Cosmetics, but I have been utterly obsessed from the very first product I bought from them. I have tried their makeup, their skincare, their makeup brushes, and even their makeup sponge – and have never been disappointed. In fact their brushes are what I make use of on a daily basis, and I find myself reaching for their products more often than not. Their customer service is out of this world, and I was SO excited to meet Nomfundo in July last year at their Pop-Up Shop in Sandton.
I immediately squealed and totally fan-girled my way up to her. I couldn’t believe that I finally got to meet the creator of my favourite make-up brand in person – and she was so kind to me too. Beautiful inside and out, what more could we really ask for?
I have seen her brand grow from strength to strength, and I couldn’t be happier for Nomfundo and the entire brand. They are constantly on top of trends, and I have seen them popping up more and more across social media and in beauty articles. I am SO honoured to have been given the opportunity to interview them and show you a bit more about them. But be warned – you WILL be hooked and want to own every single product!
How would you describe Chick Cosmetics: Chick Cosmetics is a beauty brand which makes clean, cruelty-free products to a millennial and generation z target market.
Where did the idea for this business come from: During a short stay abroad, I ended up losing my makeup bag and found myself in a Sephora. I was amazed of how many indie brands are available in other countries. I knew right then I wanted to be a part of this, and the rest is history.
What makes your products different to others: Our objective was not to create a brand exclusively for one segment of the population, but rather to design a product that would appeal to beauty consumers regardless of their background. Diversity and inclusivity have now become the norm among young audiences, which is why we looked to make it part of our brand DNA from the beginning.
What is your personal favourite product: Glow Boost Serum – our vitamin C facial serum.
What have been the most popular items: Glow Boost Serum, Nightwind Eyeshadow Palette, Microfiber Beauty Sponge and Pro-Sculpt brushes, the world’s most beautiful brushes.
How did lockdown affected your business: Lockdown took place during a crucial time in our business which was mid-production. We had to halt everything until it was safe to produce. The positive side is that our online sales increased, and we sold out all our products.
How has Chick Cosmetics evolved since you first started it?
The beauty dynamic has changed a lot since we first launched. We started it off as a color cosmetic brand, we have recently started a skincare range which has received a positive feedback from our beauty community . We believe in taking care of your skin first.
If people are buying from you for the first time, what are the top 3 products you would recommend: I will always recommend Baggage Claim eye patches, Glow Boost Serum and Microfiber Beauty Sponge
Quote you live by: “You are personally responsible for becoming more ethical than the society you grew up in.” Elizabeth Yukowsky
Anything else you want to add: We love you Meggi. Thank you always for your constant support. We pray for your life and healing.
Guys, these products are currently sold out (well done Chick Cosmetics!), but they will restock ASAP as well as launching some very exciting new products. With teasers being put out across their social media, the hype is definitely real. A new face oil, and “another beauty box” are launching soon; and I am always checking their platforms to try find out more. In fact they are one of the few pages that I have turned on notifications for every new post!
If I could, I would own every product they have brought out, and I think that I am slowly slowly working my way there (I still have a way to go, but jeepers I don’t want to miss out on any of their new launches).
Thank you again Nomfundo for your time, your passion, and your kindness. You are one in a million, and I will always be your number one fan.
Having this extra time to recover from my transplant has allowed me to discover myself once more, as well as what I am really passionate about. And I realised how much I absolutely ADORE makeup & how much I miss doing my makeup, as well as others. I have been out of this realm for a little while, so I have been watching many YouTube clips to learn more & also get to stay on top of the latest trends.
Jeffree Star, James Charles, Nikkie Tutorials, & Jaclyn Hill are stunning international makeup artists & vloggers that are world-famous – & watching their videos you can see why. However, they often review products that aren’t even available here or are just impossible to afford! I had heard about Ryno previously & his stunning makeup, & I was excited to find him on YouTube.
I also follow him on Facebook & Instagram & every time I see something of his, I spend a good few minutes admiring his work. I have been so excited as he released his own eyeshadow palette last year, & I finally managed to get my hands on one of own last week!
The colours are absolutely gorgeous, with great pigment & no fall out under your eyes. I have been having such fun playing with them, & have even booked in for his Makeup Masterclass in June! When someone has dreams, follows them & allows others to feel so beautiful. He has an amazing gift & we are so lucky that he is sharing this with all of us.
My playing around with the palette for the first time
I am so grateful for his kindness, patience & dedication to the beauty industry. And I am so grateful that he took the time to answer all my questions!
What prompted your interest in makeup:
As a kid I used to watch my Mom’s 2+ hours daily beauty regimen which involved smokey eyes and combing out the clumps from her lashes using a needle. This transformation awed me and to this day my signature is smokey eyes. And yeah I comb out lashes (but with a comb made of needles). I also named one of my eyeshadows after her, a warm brown inspired by her hair colour and the shade is called “R” for Riëtte.
When did you start doing this professionally:
The first time I got paid to do makeup was in 2005. I didn’t have money for makeup college after school so I worked at my local Bobbi Brown counter. We often had their trainers from New York teaching us and I’d paint anyone’s face, regardless of their age, features, skin colour or whether they were going to buy something. I was there to rack up experiences and 8 faces a day was not unusual. It was an invaluable experience.
Why do you love what you do:
The power of transformation. Making someone see themselves in a way they did not think possible can help them imagine all kinds of possibilities for their life. I hope the people who experience my work will draw on this feeling of empowerment even when they aren’t wearing my makeup.
Tell me more about your masterclasses:
The Makeup by Ryno Makeup Masterclass is an opportunity for anyone at any skill level to learn how to be their own makeup artist. Anyone with a passion for beauty should know how to enhance their own features. It covers contouring and highlighting, how to shape your brows for a fresh look, how to do smokey eyes, finding the perfect shade of foundation for your skin, which shade of lipstick is your ultimate colour, how to apply false lashes and more. Every guest receives a goodie bag, can enjoy the food and drinks and I give away a a beauty hamper. I love meeting my followers in person and taking selfies with them.
What is one secret for makeup that every woman should know:
Stop focusing on what you perceive as your flaws and paint on the face you want. I explain this idea in detail at the class.
Tell me more about the process for creating your makeup palette & how you chose what colours to use:
I have a signature makeup style so my objective was to have a palette that contain all these eyeshadows. This way my followers – especially those who attend my private makeup lessons as well as my countrywide makeup masterclasses – can easily recreate my makeup looks on themselves using only one palette. The Freak Unique eyeshadow palette contains 16 velvety smooth eyeshadow shades in ultra pigmented, super blendable colours with hardly any fall-out. The shades range from warm neutrals to bolds, and mattes to shimmers allowing endless possible looks from natural to classic, on-trend to smokey. The Freak Unique eyeshadow palette retails for R390 and is available online
Have you faced any backlash or negativity & how did you overcome this:
There is the odd negative feedback, in particular because I am outspoken on topics like going vegan. I propagate a cruelty-free and plant-based diet to every person I meet. I am living my truth and this brings me peace of mind and happiness.
What quote do you live by:
I love great quotes and there are so many that I have journals all over the house so I can write them down. Quotes are really just little time capsules of wisdom that resonate with your own world view. I cant think of one now but if I had to distill my experience of life and what is most valuable and eternal it is truth and love.
Anything else you want to add: I have trained with Kim Kardashian’s personal make up artist, Mario Dedivanovic. He created the Kardashian look and defined the beauty look of today. So not only do I share my techniques with you but also Hollywood’s make up secrets and favourite products. I don’t believe in holding on to knowledge and am happy to answer any makeup questions at my masterclasses. You can find more info on these under the EVENTS section on my Facebook page.
Isn’t Ryno so lovely? I am SO excited to meet him & grow my skills from such a master – I feel like such a little fan & may just let out a squeal when I finally see Ryno. The transformations of the above ladies are just a few that are on his social media pages, & I honestly couldn’t tell you which are my favourite. One day when I am going to a fancy event I definitely want to have this artist making me look like a whole new person!
Don’t forget about his Makeup Masterclasses – he is currently travelling around SA & you don’t want to miss out on this opportunity. Hope to see you there!