Tag: eyeshadow

Entle Cosmetics

I am always on the hunt for local cosmetic brands, and eyeshadow palettes with vibrant colouring and gorgeous pay-off. And then, Entle Cosmetics decided to enter the party with all her glitters, lumo colours, as well as an everyday palette.

Guys, my mind is literally blown at the beauty of these palettes, as well as the thought, consideration and love that Thandokazi has put into each of her offerings. I am sure you are going to love them too!


Getting to know Entle Cosmetics

Your name: Thandokazi Xulubana

Business name: Entle Cosmetics

Social media handles: Facebook, Instagram and Website

3 fun facts about you:

  • I’m a qualified software engineer that loves makeup/fashion, which you hardly find in I.T.
  • I am terrified of animals that crawl.
  • I loved drawing cartoon characters in primary and high school.

Can you tell me a little more about your business: The Holdings company is called ‘Nokwakha’, which is my Grandmother’s name, and our cosmetics division is called ‘Entle’

Entle means beauty in my native tongue isiXhosa, we derived it from the name ‘Mbalente’, which is why we have 3 leaves on our logo. ‘Mbalentle’ means ‘Beautiful Flower’.

At Entle Cosmetics, we believe that everyone is born beautiful, you do not need to change the shape of your face because you are beautiful the way you are.

Our makeup is not made to change how people look, but to enhance people’s natural beauty. Our intention is to bring out the creativity in you, after all – makeup is art! Our brand embraces every culture, race and class (I do not want to go into too much detail around this part, as we will only reveal the vision on our next collection – I can’t wait for our next launch).

What pushed you to start this business: I got tired of not being able to get the quality and packaging I liked when I shopped for makeup. I am someone who loves people, and I would experience horrible customer service in some of the makeup stores I went to, which is why we always strive to be a brand that cares about the people we serve, and I always do follow ups with our clients asking about their experience with our brand.

Why is being cruelty-free so important to you: I have seen a lot of videos around makeup testing on animals and I could not stomach it. I am an animal lover, I literally cry and get mad when I see animals being mistreated. It angers me that as people we sit back and take videos of people raping animals or kill them for their horns. I love nature and the wilderness, so this is why this is important to me.

What makes your makeup products so unique: I cannot say that our makeup products are unique, because I know you will find similar quality products somewhere else… but I can promise you that you will not find the same experience that we create for our clients. We are not just selling makeup products, but we are selling a brand experience.

Our goal is to give all our clients a world class service, premium quality eyeshadow shades and elegant packaging, with a personal touch to each product.

Which is your personal favourite product: Wow, this is a difficult question because they are all my favorites, it all depends on the occasion. If I am going to the mall, I wear Anelisa. If I am going out for dinner, I mix Khanya with Buhle Bendalo (or Anelisa). When I go to Church, I wear Buhle Bendalo.

How can people purchase from you: We have our Facebook, and Instagram, shop which can be used to purchase our products. We also have our Shopify online store which is where the bulk of our orders come from.

People can also DM us for orders, and our banking details, if they want to do direct deposit.

Who do you think would enjoy your makeup: Makeup artists, people who are not afraid to be different, or standout, and those who like to wear less makeup as well. Our collection caters for those who love glam, and glitz, and for those who love nude colors.

What do you want people to feel when they use your products: I want them to feel undefined joy, to feel confident and cared for…because every package is packed with care and love.

Quote you live by: Never look at “negative situations” as problems, but look at them as challenges, an opportunity for you to grow and do great.

Anything else you want to add: Each palette has a dedicated name, for this collection we chose Xhosa names and their meanings define each palette:

Khanya eyeshadow palette – Khanya means shine, illuminate. We chose this name because the glitter shades represent the shine in Khanya, the palette packaging represents the illumination.

Buhle Bendalo eyeshadow palette – Buhle Bendalo means natural beauty. We chose this name because of Buhle’s nude/calm shades and the packaging that reflects in natural lighting, giving it a sparkling touch.

Anelisa eyeshadow palette – Anelisa means to fulfill. We chose this name because we felt like this eyeshadow fulfills your soft and full glam looks. You have both matte and glitter shades in one palette, each shade complements the next one.


In closing…

Don’t these palettes speak to you? And with their prices starting form only R299.99 per palette, they are affordable and cover a wide range of colours and textures. I know that I definitely want to add all of them to my collection, but I am super keen to try the glitters and stars in the Anelisa Palette first.

Thando has also launched a 10 piece marble makeup brush set in a cylinder case – even though I seem to collect different makeup brushes, I always feel that having a case to keep them safe and allow for easy travel is something everyone needs. Plus, how freaking gorgeous is the set?

Please show your love and support for Thando and Entle Cosmetics. She was an absolute joy to chat with, and I love that she is determined to change the way customers feel and are treated throughout their purchase and experience of her product.

I can’t wait to see what you create with these!


MlsBeauty

I have been LOVING experimenting with new makeup, and recently I saw a post from Marie on one of the Facebook groups I am part of, and I was instantly drawn to her charismatic personality as well as her gorgeous makeup that she has created.  She has just launched a new eyeshadow palette, and it has given me all the feels – I can’t wait to get my hands on it (as well as everything else on her website!), and I am sure that you will feel the same when you see the beauty that is MlsBeauty!


Your name: Marie-Louise but I prefer Marie

Business name: Mlsbeauty (Marie-Louise’s Beauty lol), boring I know.

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Social media handles: Facebook, Instagram and Website

Tell me a little more about your business: I first started as a makeup artist about 7 years ago. I’ve always been inspired by American and British makeup artists and brands and always tried to import products from these countries. I saw the need to bring diversity in terms of makeup in SA and launched my cosmetics line 2 years ago.

How long have you been doing makeup for: About 7 years ago. I was looking for a simple eyebrow tutorial on YouTube and became hooked.

Why does makeup make you so happy: It’s a refuge for me. When I’m upset I grab a brush and just go with the flow. When things fall into place I’m suddenly in a good mood.

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What pushed you to start your own makeup line: The need of diversity in the South African Beauty Market.

What is your personal favourite item from your range: Can I pick 2? Cause they are really good. The Black Magic Palette and the Matte Lipstick in Negra, it’s a warm chocolate brown, I mix it with different lipsticks from the range.

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What have been your most popular items: The Matte lipsticks, so far. But there’s a growing interest for the Black Magic Palette. The Black Magic is pretty versatile in colours but is still a neutral palette. I didn’t want to create a palette full of brown shades only, we needed a palette that’s lively, magical but still wearable.

How much do you charge for makeup application:  My makeup rates start from R550.

I see you do makeup lessons too – how can people book with you: People can contact me through emails, DM or WhatsApp. I’m working on a bookings section on my website.

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How can people order items from you: I have all my items on my website, easy, fast and secure website.

What makes your makeup brand so different to others: Inclusivity in every sense of the word. I wanted to create a brand that caters to everyone and where everyone can identify themselves.

Quote you live by: Enhancing the Beauty that already exists. Because that’s the sole purpose of makeup.

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Marie, thank you so much for allowing me to interview you!  Your products are absolutely gorgeous, and so are you.  I love that your products are inspired by Africa, for Africans.

Marie is also currently running a 15% discount on her Black Magic Palette when you use the code WOMEN, so it is under R250 for a really versatile, gorgeous eyeshadow palette.  Please support this wonderful lady, and share her great products with all your friends.


 

Burst Brushes

When I attended Makeup by Ryno‘s Makeup Masterclass, I was introduced to Burst Brushes.  I loved being able to see & feel them for myself, as well as being able to see how amazingly they applied product to the face.  And I was completely astounded by the overall quality of them!

These makeup brushes are high quality, beautiful & pretty reasonable for what they are – to give you an idea, you can get brushes from a local pharmacy for much more.  These look high-class  & definitely make you feel like a pro.  I bought some of my own straight away, & am just waiting for the rest of them to be delivered – these babies sold out super quickly at the event due to how wonderful they are.

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Your name: LaReine Mulder

Business name: Burst Makeup Brushes

Social media handles:  FacebookInstagramPinterest & Website

What makes your brushes different to other brands:  We aim to have the best quality at affordable prices. It is on par with the best professional brands out there. We do not endorse bad quality products. We strive to always give the best service possible. We have stockist options available to makeup studios and salons, and an offer income potential for professional makeup artists.

Are you cruelty-free:  A wide variety of our brushes are synthetic which translates to being cruelty fee and vegan.

How can people order from you:  We have a beautiful and user-friendly website where people can buy from. Delivery takes 2 – 4 working days. We have different payment options, EFT, PayFast and Zapper

Which specific brushes do you think every person should own:  That is a very difficult question as people buy according to their own needs and moods. For me personally the stipple foundation brush (FD 05) is a must, a small blusher brush like BL 06 that is very versatile in applying blush, highlight, to contour and blend. A nice soft fluffy brush like BB 01 or BB 05 will take you far. Then of course a brow brush is a must – so either EB 01 or EB 04. I have tutorials on the YouTube channel to show how to use specific brushes.

How should people take care of their makeup brushes:  There are a variety of ways to care for your brushes. The fastest way is to spray your brushes with the Quick Fix Brush Cleaner when your brushes gets dirty. For people that shares their brushes, it should be sprayed every time after the application.

Then there is the Brush Wash which is an eco-friendly and safe way to clean and disinfect your brushes. This should be used at least once a month whether you are sharing or not.

Last but not least we have a very mild shampoo that work great to cleans your eyeshadow and powder brushes. It is too mild too clean heavy foundation, you have to use the brush wash for that.

It will be best to have a look on our YouTube Channel for the videos:

Have you always had an interest in makeup: I am a professional makeup artist by trade. But I have a huge love for the tools of the industry. My makeup artistry career started 20 years ago when I won a makeup course, and I never looked back.

Any tips for budding makeup artists:  The industry is exciting, but not glamorous by any means. But having the freedom to work with different people and different locations, seeing your work in a magazine or on a billboard is priceless. It is hard work, long hours, mostly spent on your feet, but so rewarding! When you enjoy your work, you will always do your best.

Quote you live by:  Be part of something that triggers your imagination!


I am so so excited to continue collecting this range – the difference that high quality brushes makes to your makeup application is enormous!  Plus do you want to feel soft, glorious bristles against your skin; or have hard ones stabbing into your eyelid & have half of them falling out along your cheek?  It seems pretty simple when I put it like that doesn’t it?!

Let me know if you order some of these beauties for yourself…  I would love to know your thoughts.


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