Tag: family owned

Kiki Beauty

Near the end of last year I got sent some products from Kiki Beauty to try out.  I had no idea what to expect – their social presence had caught my eye, & I was definitely interested in finding out more about them, but I hadn’t yet tried their actual products.

I was sent their Pink Velvet Hydration Cream/Mask; 2-in-1 Makeup Remover & Toner; Rose Wax Lip Balm; & samples of a few of their products to try.  They also included an Emerald Green Eyeliner Precision Pen from Bionic Babe.  Well, let me be completely honest with you…

I cannot fault them in the slightest!  In fact I have recommended them to many of my friends who have been looking for a new facial range.  My skin looks & feels softer & smoother, & removing my makeup is an absolute breeze.  I keep the lip balm in my handbag & it lasts for ages whilst hydrating & smoothing my lips.

I have been using them for over 2 months now, & the compliments I have been receiving have definitely proved that these products are working magic on my skin.  I love how the cream/mask is so hydrating without feeling thick & oily on my skin; & the makeup remover/toner is easy to use & doesn’t leave my skin feeling tight or dry.  AND I even managed a winged liner look with their precision pen which is nothing short of a miracle.


I reached out to Holly & asked if I could learn a bit more about the history of Kiki Beauty & Bionic Babe as I had to share this with all of you.  Read on for more…

Your name: Holly Thomas

Business name: Kiki Beauty and Bionic Babe

Social media handles: KB: Facebook, Instagram & Website.  BB: Facebook, Instagram & Website.


Tell me a bit more about your business: Our business is a family run business which started with my mom, Maryke. She noticed that there was a gap in the South African market for quality, South African made, skincare and make-up preparation products, specifically a primer. I was still finishing my degree in Chemical Engineering when we started to come up with some ideas for products and packaging. We then approached one of the top South African formulators who formulated our ideas for us. We managed to launch 10 brand new products and the rest is history 🙂

How long have you been running for: We officially launched our brand in September 2016.


What makes your products different to other brands: Our skincare products are formulated, designed and manufactured in South Africa. We do our own designs for our packaging and labels. We choose only the best natural ingredients to go into our products, specifically for South African skin.


What is your personal favourite product: That is a tough one ;). I love all our products in a different way. The Face Primer and Rose Dew Setting Spray are my go to products. I can’t go a day without them, even if I am not wearing any make-up. They are so nourishing and gentle and just love the packaging. I also can’t go a day without using our Bionic Babe Palettes. Love the strong pigments and exciting colours.

What have been the most popular products with your clients: The Rose Dew Setting Spray is our most popular product with the Primer following close behind. Our Rose Wax Lip Balm is also very popular!


If someone wants to try your products, what would you recommend they start with: If they are looking for make-up ready products I would recommend our Primer and Rose Setting Spray. If they are looking for skincare our Jelly Cleanser/ Radiance Powder Wash are great products to add radiance to the skin. Our toner is also an affordable product that really smooths and cleans the skin. Otherwise we love to hear from people to recommend specific products for their skin types.

I see you have 3 different ranges – tell me a bit more about them: Our Make-Up Ready Range is all make-up preparation products. This range is designed to nourish the skin while ensuring make-up looks great and lasts as long as possible.
Our Skincare Range has all our skincare products including cleansers, toner/make-up removers and moisturisers/masks.
Our Hand and Bodycare Range is just basic hand and body care products. We are hoping to add to these soon. We have just launched a body protection mist-aerosol sunscreen which is great 🙂
We also have a branch of Kiki that has colour cosmetics, called Bionic Babe. We have tried to create funky packaging and colours for something artistic and different.


Quote you live by:
“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do.”– Mark Twain – Really feel like we need to grasp each and every opportunity and make full use of it. Success will follow.


My skin is usually super sensitive  & I am always fearful of starting a new product range, but I had no reaction from anything that I have tried.  They all smell beautiful too, without being over-fragranced, which is a huge bonus!

Holly is so welcoming & willing to assist you with your specific needs, so you know that you will get recommendations as to what will suit your skin concerns, as well as your makeup needs.  Plus their pricing is really reasonable, which makes it even more appealing.

Pop over to their website today & have a squiz through what is on offer.  Please let me know what you think of them & what your favourite is!


MooGoo Skincare

If you have been looking for a product that truly moisturises your skin & fixes so many skin complaints without chemicals & all that nonsense, then MooGoo Skin Care is the product for you!41225338_461356361032340_8772830585979666432_n.jpg

I have just got home from another hospital stint, & arrived back to a spoil box from them.  And boy oh boy was it stuffed full of gorgeous products!  They have everything from facial creams; to shampoo & conditioner; body wash; & skin udder cream.  They have a starter pack that you can purchase to try their basic products & see what you really think.  Their social media will make you swoon (check out their FB page & Instagram to see what I mean!)

My aunt & uncle used to own a dairy farm & I remember them telling me how moisturising & nourishing the products were that they used on their cows, so when I signed up for MooGoo’s newsletter & read up more about what was in their products I knew I could truly believe this.  Their customer service is out of this world, & they really took time to answer all my questions & put research into what I was asking & whether their products were safe to use with all my current medication & treatment.

In the beginning…The MOOGOO Memoirs
Once upon a time, on a dairy farm in Perth back in 2005, the MooGoo story began. The Head of the Herd (founder Craig Jones) noticed that his mum was using a white paste, intended for use on cows, to help manage a skin problem. The cream was formulated to help keep the skin on cow’s udders in good condition for milking, and although it worked, it was thick and hard to apply. As you can imagine, cow’s udders need to be kept soft and supple, not dry and cracked. No one likes an angry cow.

Since mum didn’t particularly like being lathered in a thick cream made for cows, Craig took on the task of reformulating it to be lighter and non-greasy to help mum out. The name “Udder Cream” was a bit crass for a lady, so they referred to it lovingly as Moo-Goo, (goo for the cows) and the name stuck. Starting a skin care company wasn’t the initial idea, but eventually friends and family found out about it, tried it and kept asking for more. But it didn’t stop there.

Since then MooGoo has grown to over 40 products to help with lots of different problems, from dealing with irritable skin and itchy scalps, to natural sun care products and a Baby Range for the little ones. Our ingredient philosophy remains the same: To make effective products using healthy ingredients, that we are comfortable using on ourselves and our loved ones.

Everyone has a skin problem
Anytime we mention skin problems, it seemed that everyone had a story to tell:


When developing a new product, first we do the hard yards and research what ingredients, in theory, should be the best to help with a specific problem. After much trial and error we settle on a formula, and start the testing process on ourselves. If we like it, then we ask friends and family to give it a go. If they like it too, then we put it into a bottle or a tube and call it MooGoo. If they don’t like it, we either ditch it or make some tweaks. Obviously a lot more goes into it than just that, but you get the idea. This is the process for all of our products.

Why we wake up in the morning

Our goal with our products is to make something that works. Understandably, not everything we make will work for every single person (because we are all so different), and there is no such thing as a miracle cure – except those that claim to be on morning television *insert eye roll here*. But we do the research and our ingredient philosophy is simple:

  • As edible as possible although we don’t recommend eating it.
  • Natural over synthetic any day of the week, even if it costs us a little bit more.
  • Non-irritating because we don’t need more irritating things in our lives.
  • Quality, and family first since our family and friends use our products, we don’t skimp on the ingredients.
  • Safe for every-body we choose ingredients that are safe for everyone to use, including children, newborns and mum-to-be during pregnancy.
  • Effective amounts we use ingredients in a concentration that is actually effective.
  • Ethical product testing we don’t test on animals, and we don’t export to any countries that might test on animals (you know who you are!).
  • Made in Australia we aren’t made by a multinational company, but rather make all of our products in Australia.

Why we choose what we use

Just because something is natural, doesn’t automatically make it safe and effective. Many poisons are naturally derived, but that doesn’t mean we would ingest them. Many essential oils are sensitizing to the skin, although naturally derived. Science has concentrated some of the best compounds found in nature, and for that we are grateful. We choose to use natural ingredients because, for a number of reasons, we think they are the best options.

Where natural ingredients are concerned, we recommend patch-testing all products. Many people have allergies to natural compounds such as fruits, nuts, dairy products and seafood, while virtually nobody is allergic to Cola. This doesn’t mean that Cola is good for us and that fruit is bad, it just means we need to be conscious and aware that people can have reactions to specific ingredients in our products that can be beneficial and helpful to many others.

What’s in it is just as important as what’s not

Lists showing ingredients that are not included in products (“Free From…”), while conveniently ignoring other harmful ingredients that are in products, really grinds our gears. Sure, it might be free from Parabens, but what’s that Phenxyethanol doing tucked away at the bottom of the ingredient list? There is lots of stuff we don’t use (like Parabens and Phenoxyethanol just to name a few). It’s easy to list fancy ingredients on the label (great for marketing), but do these ingredients actually make a difference to your skin, and if so, is there enough of it actually in the product to be effective?

We aren’t about label-dressing with fancy pants ingredients, misleading gimmick marketing, or selling promises of false hope. Instead we prefer to tell it like it is, and we just aren’t fans of the BS. We are proud to show all our ingredients on our website, not just the pretty sounding ones. We take pride in our formulas, and researching new ingredient developments really spins our tires *nerd alert*.

Always do your homework (or just ask us)

We invite and encourage everyone to look into the ingredients that are in the products they use or are thinking about buying. When it comes to skin care, the information out there can be overwhelming (understatement of the year), especially when so many websites say things like “XXXXX is a poison/harsh/causes cancer etc. without any evidence.

If you have a question about anything, just give us a ring or shoot us an email. Everything ingredient has a story and a reason why we use it. Our formulator loves to bang on about ingredients, so this will give him something to do.


Don’t believe the hype

There are many ingredients we choose not to use simply because they’re outdated. Technology and science have come a long way and we choose to evolve alongside it. We believe that using newer, natural alternatives instead of old-fashioned synthetic ingredients that were invented in the 1950’s is not only better for everyone, but also more aligned with the times (can you believe it’s almost 2020!?). And just because something comes in fancy, futuristic packaging, doesn’t automatically make it technologically advanced. This is particularly true for toothpaste, which is why we recently created a Dental Range, but we could go on about that for hours.

Natural ingredients can often come with a higher price tag than their prehistoric synthetic predecessors, but we do our best to keep our prices as reasonable as possible. But also keep in mind that a higher price tag doesn’t necessarily mean a higher quality product. It is tempting to believe this and understandable why some people spend over $200 on a cream with the hope that it’s better. Instead of paying photoshopped celebrities to convince you to use MooGoo, we think our products speak for themselves.

How green is MooGoo?

We might not have words like “Earth”, “Nature” or “Enviro” in our name, but we think we are one of the most environmentally friendly skin care companies around. All consumption has an impact, but we make the best choices we can, with the environment in mind. Here are a few things we do to minimise our impact on the environment:

  • Most of our creams are made in Queensland’s first carbon neutral facility that uses solar power and recycles its own water. Our packing boxes and brochures are made from recycled materials and are completely recyclable. We use non-laminated boxes for our packaging so they can be recycled too.
  • Our bottles and tubes are recyclable – personal care products aren’t suited to recycled plastic but ours can be recycled.
  • We do not offer refill pouches of our products as they are not easily recycled, therefore defeating the purpose of offering them.
  • Instead of bubble wrap or those annoying Styrofoam balls, we reuse old cardboard that is put through a special shredding machine to safely pack our shop and customer orders.
  • We use glucose and coconut based ingredients in our wash products because they break down into their natural components in the water system (silicone does not).
  • Ingredients we don’t use because they are bad for the environment include SLS, silicones, Parabens, Palm Oil, and so many more your eyes would glaze over.
  • Our warehouse and head office building is completely solar-powered.
  • We choose natural oils that only come from sustainable farms.
  • We are made in locally Australia, reducing our carbon footprint. Did you know 70% of Australia’s person care products arrives here on ships from overseas? Shop local!

Could we do it better? Probably, and we’re most definitely open to suggestions. If you have one, please let us know so we can improve.

But enough about us.

Nobody likes someone who talks about themselves all the time, right? So that’s just the basics. But write to us if you have a question; preferably something related to our products. You won’t get a typical corporate response from international headquarters, just an answer from a small, local team that knows and loves MooGoo.

I am going to be trying out all these goodies from tomorrow so keep an eye on my social media pages for an update as to how my skin is reacting/feeling.  I can’t wait for soft, moisturised skin; & healthy hair!



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