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Kryolan Fourways Mall

When I studied beauty at The Academy of Beauty Therapy, I also completed my international certification in makeup. I absolutely love spending time experimenting with new makeup looks, and getting to play with beautiful makeup! We were taught using Kryolan, and I immediately fell in love. I couldn’t believe the coverage that their foundation gave; how their colours were bold and vibrant; and most of all the highest quality of each and every product.

I was so excited when I saw that they opened a store in Fourways Mall, and I was their very first customer through their doors. I won a makeover with them, and was so impressed with the service I received as well as the passion of each of the staff members. I was reminded again just why I adore these products, and pop through to their store at every chance I get.

We have some exciting ideas in the pipeline, but I don’t want to give too much away just yet… For now, you can enjoy learning more about them, and make sure you give them a visit next time you are in the area.


Your name: Judi Rosenstrauch (Marketing Manager) and MC van der Merwe (Owner).

Business name: Kryolan Fourways Mall

Social media handles: Facebook, Instagram and Website.

Tell me a bit more about Kryolan: At Kryolan, we make make-up. But not like anybody else.
Because unlike everybody else, we actually make our make-up. As one of the first cosmetics brands in the world, we use our own formulas and recipes to manufacture our own products. We think of them. We create them. Formulate them and love them into existence. We’ve been doing this over 70 years. And we’re still doing it today.
There is only one real professional make-up maker. There is only one Kryolan.

You can also see the whole Kryolan story on the website – it is actually quite interesting if you have some time…

Why did you choose to open a store in Fourways Mall: We have been working and selling Kryolan products for more than a decade and developed an absolute trust in the brand and its products. We decided to go all in and took over Kryolan City in Maponya mall. After that the rest was history and we knew we had to bring the brand, that we loved so much, to Fourways. And are we glad we did! We have met so many awesome people along the way and some very loyal customers.

What makes Kryolan such an amazing brand: There truly is no brand like Kryolan! It is one of the very few professional make-up brands that is able to live up to the expectation. Our brand is so diverse and truly caters for every skin tone, complexion, make-up look or whatever your need, we will have it. We have over 7 different foundation ranges that comes in every shape and colour to suit your exact need with cover that you could only dream about. To top it off, all our products from eye shadow to lip stain and foundation is animal cruelty free. We even have a BLUE MASTER vegan brush set!

What services do you offer at Kryolan: We offer everything from make-up consultations to make-up for events and personal make-up lessons. Whether it is your wedding day or you are just a guest at a wedding or perhaps you have a photoshoot with the family, we can help you look amazing! You can pop in at any time for a free foundation matching with no obligation to buy and we will help you find a product that is ideal for your skin tone and complexion.

Is Kroylan for everyone, or only professionals: Kryolan is for EVERYONE! Whether you are a make-up artist, working lady or simply a mommy who likes to look good and feel amazing you can absolutely come to us. Many moons ago it used to only be available to professional make-up artists, but now we are a professional make-up brand available to everyone without exception.

What are some of your favourite products: It will definitely depend on what the occasion… As a foundation, I personally adore the VITACOLOR range as it is ideal for my drier complexion and it has amazing coverage. I always go with the LIP STAIN as it is extremely long lasting and doesn’t dry your lips like some stains can sometimes do. Even if you have to wear a mask, your lip color won’t go any ware! Another amazing product that I can’t get enough of is the SHIMMERING EVENT FOUNDATION that works wonders when you want to add a bronzing effect to your look for those rosy cheeks. But I should probably stop now, because I’ve mentioned 3 products already and the list just goes on and on…

Shepherd with DUAL FINISH Ideal for contouring and highlights as well as to increase the opacity of other foundations.
Adeline Chabane with EYE SHADOW VARIETY 18 COLORS ‘V1’ pallet is a soft pressed powder for dry application.
Phumi Nompumelelo Twala with LIP STAIN ‘Ambient’. This product is a matt, color-intense, long-lasting and smudge-proof lip fluid that you will absolutely adore!
Monica with Shimmering Event Foundation is a very light and gentle fluid foundation for appealing light effects and bronzing.

If people want to know more about your products, where can they visit: First prize will obviously be to visit the shop! We are at shop F60 in Fourways Mall in the upper mall opposite Mr. Price Home. You can also phone the store at 011 516 0631 or send an email to info@kryolanfourwaysmall.co.za. Be sure to follow us on social media too.
Also remember that you can find any product online even if you just want to double check on our prices, it’s all there.

What extra discounts do you offer for professional makeup artists: If you are a professional make-up artist you can apply online for your make-up pro card that entitles you to a 20% discount on all products.

If you had to recommend just 3 products for people to start off with, what would they be: Definitely a foundation with a setting powder as this keeps your foundation on for the whole day! Then I would recommend an eyeshadow pallet (either a 3 or 5 color pallet depending on your need) that you can use for eyeshadow, blusher and contouring if you are in to that…

Are your products cruelty-free: All our products are animal cruelty free! We love animal and our moto is, animals don’t wear make-up, humans do, so why test on animals!

Is there anything that you want people to know about Kryolan: Yes, we have an extremely wide range of products and we would love to have the opportunity to show them to you, so please visit our store! If you know nothing about make-up, let us know and we can schedule a personal make-up lesson for you and show you exactly how to do your own make-up.

Where exactly is your store located: We are at shop F60 in Fourways Mall in the upper mall opposite Mr. Price Home. If you struggle to find us either give us a call or ask the mall security for directions.

Quote you live by: Enjoy the little things in life for one day you’ll look back and realize they were the big things – Disney’s UP

Anything else you want to add: At Kryolan we believe in people first, business later! We will never sell you a product simply to push sales, we will always look at your individual needs and then make recommendations for your specific needs.


I cannot tell you how much I love this product, and especially this branch. It is my happy place, and I recently spent some time with these wonderful people learning about their different products and feeling like a kid in a candy store. I discovered their holographic pigments, and would recommend these to everyone, along with their foundation and setting powder for sure. Their range of eyeshadows is like none I have ever seen before, and you can create your own palette with your favourite colours.

Thank you so much to Judi for your time and love, and to all the great staff at Kryolan Fourways Mall. I can’t wait to see you again, to continue to stock my makeup collection, and to just learn from each of you.


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Backdrop Shop

During lockdown I have been spending extra time on growing my skills, attending online classes, and definitely more time on social media! I have been following both of these businesses that I am discussing in this blog for some time, but during lockdown I was able to catch an Instagram live that Cas was doing, and I was immediately drawn into her passion and knowledge.  I have been making a conscious effort to head over to her pages on a daily basis to soak up some of her incredible knowledge.

I have bought some flatlay boards from Cas in the past, and then they sat under my bed…  I had great plans to use them, but I never felt confident in what I was doing and my photos ended up reflecting that insecurity and lack of knowledge on how to properly use them.  Cas has now given me the confidence to pull these out again and keep trying, keep learning, keep experimenting.  Blogging has allowed me an outlet and a platform to showcase these great South African small businesses, whilst my social media platforms have allowed me to truly express myself and embrace my flaws, whilst still being able to grow.  And I can’t wait to show you more about these great businesses that have truly tipped the scales in my learning to love myself, as well as encourage me to learn new skills.


 

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Your name: My name is Casandra Swart

Business name: My business is called Backdrop Shop SA & Flatlay Boards SA

Social media handles: Backdrop Shop SA – Facebook, Instagram and Website.  Flatlay Boards SA – Facebook, Instagram and Website.

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Tell me a bit more about what you do:
I believe in the moments that become memories. I want to support the creatives who craft these moments into images that will be cherished for a lifetime to come. The Backdrop Shop is a community that welcomes everyone from professional studio photographers to small businesses trying to inject some more beauty into their branding. We love watching you take our designs to the next level by infusing them with your special style.

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Who is the person behind the brand:  I studied and worked as a graphic designer for 20 years, from the beginning I always knew I would manifest into my own boss, I always had a side hustle and eventually my side hustle became my full time business. It was all up to perfect timing. The time had to be right for me to take the leap. I have an incredibly ambitious and loving husband who supported me and nudged me further to stand on my own. In 2013 I was blessed in another way and became a mother … this now became my main focus and drove me deeper into pursuing my business with all I had. Our family loves to spend time venturing out into the Cape Winelands for a Saturday outing, quiet braais at home, weekends away in new places and Christmas bed evenings watching movies… all those family feels! I have a beautiful group of friends who I love to surround myself with and go on girls dinners and shopping dates. I also love self care and often treat myself to a spa day. I love to listen to podcasts and motivational speakers who inspire me and challenge me all the time. My business is my 2nd child and is my greatest achievement, I am very proud of where I am, how I have grown and what the future still holds.

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Where did the idea for this business come from:  I started the business in 2012 with a very good friend of mine, we saw a gap in the market where beautiful well priced backdrops where just not available in South Africa for the photography market. With me as the designer and her as photographer we made a great team and designed and manufactured a small range and marketed it online and on social media, the business grew well and we were happy with the progress… again a side hustle for me so I was still working full time. In 2013 we decided to split the business and go our separate ways (friendship and business unfortunately do not always work out) we amicably went our own way and Backdrop Shop was born. I was now at home with a newborn, and a new business… and I thought well you got nothing to lose and (I thought) I had plenty of time with a newborn by my side, she would just sleep and eat right … the side hustle started again.. I worked long days and nights and packed orders, answered mails, sent invoices, designed new ranges when everyone was sleeping. The work I put in paid off and the company did very well. In 2015 I quit my full time job and focused on Backdrop Shop fully, it was what the business needed to move forward even more. I then brought out more ranges, more products… and loved every minute! And then Flatlay Boards SA arrived…

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Why the passion for flatlay boards:  The flatlay boards were an obvious pivot for the business but I only saw it later in the growth of Backdrop Shop. I love networking and going to business workshops and training… I met so many incredible brands who where small businesses and who loved the backdrops. But my main focus was always on the photographers… my client spec was for the large format printing clientele… and so I thought but why don’t we do something to offer which is smaller/compact and easy to use for smaller product brands. I started researching the idea and noted there was similar ideas overseas… but again not in South Africa.

I just want to point out I have never wanted a business that ships or focuses on the whole world, I have always been focused on delivering to the South African market. This is important as it keeps me focused on my ideal client and what their needs are.

So the flatlay boards were created, we had trial and error moments, it took 8 months doing workshops, engaging with brands who would use the boards and who loved them, we had 5 very successful workshops and got a lot of constructive feedback regarding the boards. I then moved over from our initial wood boards to our plastic boards which then made the board lighter and even nicer to work with… and then introducing our larger mats. My Flatlayboards SA community has grown so much and I thoroughly enjoy engaging with the brands and helping them grow their content and photography skills by using my backgrounds.

Who do you think would benefit from using these:  Absolutely anyone! All brands, lifestyle bloggers, mothers, fathers, big corporations! Its really for everyone – if you got an eye for a great pic and need an interesting background instead of your kitchen counter then its for you!

How do you decide what images to use for your boards etc:
Our ranges grow and develop as our clients do, we get special requests for specific designs. The marbles, woods and textures are firm favourites and we keep them as realistic as possible to give you the best result when shooting with them.

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Which is your personal favourite one so far:
I love the Greek tiles and the different colour prints … florals/textures and colour!

Which have been your most popular designs:
The marbles are definitely the most popular designs. They’re soft and beautiful and is a great way to start your Flatlay journey.

How can people order from you:
We have a wonderful website, which is updated regularly with new designs and its very easy to navigate and order.  Alternatively clients are welcome to personally message me via email, DM on social or whatsapp on our business chat 071 877 0393.

Do you do custom designs:
YES ABSOLUTELY! I love customising prints for clients to match their brand perfectly.

Where can you recommend people get more training on flatlay boards:
I offer one on one training if you need but I always love sharing tips and videos on my social media for clients to go and watch and learn from them.

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Quote you live by:  Love what you do, do what you love ❤

Anything else you want to add:  If there is something you truly believe in, let your heart run with it. Be intentional every day to pursue that thing.

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Guys, aren’t these just too beautiful for words?  And isn’t Cas someone that we all want as our friend, and enjoy a good glass of wine?  I can honestly say that I have learnt so much from her, and will definitely be ordering more flatlays as time goes by and I am wanting to improve the quality of my photos more and more.  Her one-on-one classes are like no other, and I would definitely recommend you take a look at her free training over on her social media.

I can’t WAIT to see the pics that you create with some of her stunning backdrops or flatlays, so please do tag me in them.  Hopefully I can get some tips from you too!


 

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FireFlight Photography

I met Dana through a friend of mine, Meghan, who is also a photographer.  I was immediately drawn to her, as she is the most fun-loving woman & has a stunning talent.  Dana takes mermaid photos, & they literally take your breath away.  She helps keep you relaxed during her shoots, & produces images that are completely magical.  I am super excited to share some of this magic with each of you, & I know that you will fall as in love with them as I am!

“Mermaid: A sea woman who chooses Imagination over Fear” – Unknown


Your name:  Dana Cato

Business name:  FireFlight Photography

Social media handles:  Facebook, Instagram & Web

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Tell me a bit more about your genre of photography:  My main focus is portraits – but with some fantasy flair added in. I do underwater portraits for everyone, for those who just want the experience, for mums-to-be who want some unusual and creative maternity portraits etc. My mermaid portraits are for those who love the magical & mythical things in life – and I do portraits underwater or on land, so I can cater to those who can or can’t swim but still dream of being a mermaid! I focus on bringing out one’s natural beauty under the water while still having a bit of fun too.

Have you always been a water baby:  Oh gosh, yes! My parents had me playing in the pool from when I was a few months old, and I think it stuck! I would play in the pool for hours, or around the pool if I couldn’t swim. I’d even take multiple baths in a day if I could get away with it! Water is my happy place, it’s where I instantly feel comfortable and relaxed. And to use this as my ‘studio’ has made me love my job even more!

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Why mermaids:  Well, as a little redheaded kid born in the 90’s, I could not get away from The Little Mermaid. Combined with my love of swimming and water, mermaids pretty much took over my childhood! Then a few years ago, I came across two things that sealed my mermaid fate: I saw Ilse Moore photographing Mermaid Thalia at a Photo & Film Expo, and was immediately amazed and needed to try this! Secondly I discovered mermaid tails were actually easily available to buy, so I saved up, bought one, and did mermaid shoots! I feel mermaids tap into a childlike wonder subconscious we all have, but as adults we don’t often recognise due to the real world’s seriousness and all the difficult things our world is going through. Being able to offer an experience where people can be a mermaid, feel like a kid again and get pictures is my way of trying to make our world a slightly happier place!

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Where can people get a photoshoot with you:  You can contact me on my Facebook, Instagram, website or email at hello@fireflightphotography.co.za. I have access to two pools in Joburg – one in Northcliff and one in Lanseria, so I can shoot almost year round!

What are your package prices:  Underwater portrait sessions are R3 500; Underwater Mermaid Portraits are R4 000 and On Land Mermaid Portraits are R3 000. All my packages include makeup from an incredible makeup artist that is waterproof and makes you extra glamorous. I also then edit each of the 20 final images so each one is absolutely perfect, and they are delivered to you on a wooden USB drive that is engraved with your name.

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Who do you think would enjoy these photoshoots:  Anyone who loves water, mermaids, unusual experiences or images with a unique artistic quality to them. I’ve had someone give an underwater shoot as a gift, as a wedding anniversary experience (trash the dress shoots are such fun) and I’ve had lots of ladies do these for maternity portraits. If you are comfortable in the water, you can do one of these shoots. Only my underwater mermaid portraits require strong swimming skills. And of course, if water isn’t your thing, you can be a mermaid on land.

Why do you encourage women to try these type of photoshoots:  I think these shoots are a fantastic way of trying something that you won’t find anywhere else. Photoshoots on land are easily accomplished, but an underwater portrait shoot is an experience you’ll never forget. If you love to live your childhood dreams, then a mermaid shoot is so much fun. It’s magical, a whole lot of fun and you’ll have images as a reminder of that for years to come.

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Have you always had a passion for photography, & how did you get into it:  I only developed my photographic skills when I was about 18, when I saw a friend of mine taking photos and how beautiful they looked. I tried and failed miserably when my images looked nothing like his, and gave up! Then in university, we learned photography as a subject, and suddenly the bug bit me properly. I was introduced to wedding photography and did that for 7 years with my boyfriend as my second shooter. Then I discovered underwater portraits, and the rest they say is history!

Quote you live by:  Two sayings that I live by that keep me sane: “Comparison is the thief of joy” – be yourself, do your thing, grow your skills and never compare yourself to others. And secondly, “Don’t let your worries about tomorrow steal your joys from today.” As someone who has anxiety and stresses to the max for no reason, I’ve let this help me whenever I worry too much. Do what you can, don’t worry about what you can’t control, and things will work out the way they are meant to.

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Anything else you want to add:
I’m not only limited to Joburg and will happily photograph anywhere else in SA! Beaches are the perfect place for a mermaid, so hit me up if you’d like me to shoot in another city and we can make a plan.


Isn’t Dana absolutely amazing?  And doesn’t it make you want to jump in a pool with her to get some of these gorgeous photographs done for yourself?  I have already sent her a message requesting we set up a date for my mermaid shoot so I can’t wait to share these with you…


 

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