Doing makeup is my happy place. It provides me with a chance to show my creativity, escape the stresses of life in 2020, and make myself feel a little more attractive – these #COVIDcurves have destroyed my self-confidence, but getting into my makeup takes me away to a different place.

I discovered these graphic liners through social media, and they have really changed the game when it comes to taking your makeup to the next level, as well as experimenting with new looks.

I reached out to this local business, and asked if I could please feature them on my blog – and their response was so positive and appreciative, that I knew this had to be my very next post!


Your Names: Dineo & Emily Mabunda

Business name: Belani Beauty

Social Media: Facebook, Instagram and Website

Photo by: Ismaeel Bagus

3 fun facts about you: We are responsible for all the content on our page (with the exception of a few photos from a photographer), We designed all of labelling and brand name ourselves, We are sisters.

Tell me a little bit more about your business: We started Belani Beauty because we just felt a little bit stuck in life. We are both commerce students who just wanted to have a creative outlet that was fun and fulfilling. We both stared doing makeup in our early teens and we may not be professionals but we are definitely enthusiasts who like to experiment and switch it up. We want Belani Beauty to represent just that, a brand that will take you out of your makeup comfort zone. We are definitely still a work in progress. We have so many ideas and we are trying to figure out what is next for us. We excited for what the future may hold and we are extremely grateful for all the support we have received in such a short span of time . It’s expected for people to be skeptical of a new business especially in this South African climate but the leap of faith our customers took from the beginning is why we are still up running and we can’t thank them enough for that.

Photo By: Lavanya Wiles

What makes your liners unique: Our liners are unique because we took the time to sample a wide range of manufacturers and vendors so we could ensure the best quality for our customers. They are extremely pigmented, smudge and transfer proof, quick drying, cruelty free and vegan. We currently have a range of 20 colours and we plan on expanding it if our customers are still interested.

How can people place an order with you: People can order our liners on our website or use the shop function on our Instagram page.

Photo by: Ismaeel Bagus

Who do you think would love your liners: I know anyone who has an interest in make up would love our liners, whether you are just an enthusiast or a professional make up artist.

“It’s just a fun and easy way to add something different and eye-catching to your make up looks.”

belani beauty

Where did the idea to start this business come from: We used to save so many pictures of make up looks with graphic liner that would always pop up on our Instagram explore page. We really wanted try these colourful liners and we couldn’t find any beauty business that was selling them in South Africa so we decided why not bring them to SA. We’ve always been told that the key to a successful business is to identify a gap in the market and fill it well once you do. That’s what made us want to follow through with our business because we wanted to put this advice to the test.

Do you need a steady hand to apply these liners: Yes you do need a steady hand to apply the liners with the use of our ‘Detailed brush’ and ‘Ultra Thin Detailed Brush’, which can be found our website, your application will be easy and you’ll get the perfect sharp lines in no time.

Quote you live by: “Just start”

Anything else you want to add: We have so many ideas and concepts for the business and we are currently thinking of a rebrand, we just hope everything goes as planned we don’t know what the future holds for our business holds but again we are so thankful to everybody who has supported and shopped and re-posted on their stories and tagged us in their pictures it’s just so amazing to go on our Instagram page and see all the love from our customers and our followers and we can’t wait for 2021.

Photo by: Ismaeel Bagus
Photo by: Ismaeel Bagus

Aren’t these just so divine? And don’t you want to get your hands on them?

I have been seeing so many stunning graphic eye looks on Pinterest and Instagram, and can’t wait to try these myself with some of Belani Beauty’s graphic liners. My only problem is that there are so many colours that I would like to purchase.

A special thank you to these gorgeous ladies for allowing me to interview them, and for helping to change the game in South African makeup!